👋 User Experience · Interaction Design · Product Design Lead @Twitch (User Engagement, Social Interactivity, Communities), ex-Amazon (Perfecting online shopping), ex-entrepreneur (own startup on future of food).
Twitch’s 1st engagement reward system, from 0-1. Grow thriving communities centering around the creators
view projectInnovation initiatives for the chatting UX, where I identified meaty problems storytelling customer needs & motivations around engagement, drove collaboration and forward thinking roadmap development, and informed & crafted strong experience principles with versatile design systems and patterns to expand the definition of “interactive entertainment" on Twitch through Live Chat
view projectEmpower productivity for live moderation - lauded by customers as "life-changing" and "industry-leading" of moderation tooling efforts. I design to streamline and optimize processes and complex information workflows so our moderators can efficiently do their challenging jobs well
view projectDesign for clarity and inspirations, in the shopping journey of smart home products
view projectIris (Yanquan) Chen
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